The Single Best Strategy To Use For ad exchange
The Single Best Strategy To Use For ad exchange
Blog Article
Pleased Friday! Hope All people had an enjoyable 7 days back to the standard. It had been a tiny bit chaotic right here but I'm still listed here and used haha.
垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
Non-public marketplaces (PMPs). These are typically far more distinctive exchanges where publishers invite decide on advertisers to bid on particular advertisement inventory by using a set value ground. PMPs are an excellent choice for publishers who want additional control about which advertisers they perform with and the advertisement auction phrases.
Much more alternatives translate to several Screen alternatives for purchasers, who do not have to exclusively deal with Anyone publisher.
Sharethrough is yet another ad exchange that focuses on high-quality, targeted advertisements. Instead of target 1 vertical, they purchase premium advertisements by independently selecting publishers and advertisers with human workers.
Delivers a transparent and effective Market for serious-time bidding, that has a target excellent and general performance.
Magnite was formed from your merger of Rubicon Project and Telaria in 2020 and now claims to be the largest SSP in the world. As a result, it offers an enormous range of options for every type of publishers, with advertisements For each format, geography, and vertical.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
The advertisement exchange method entails publishers providing up advertising House on their own digital Qualities that's readily available for auctions. Advertisers then bid for that space and the best bid eventually wins.
A personal exchange is an invitation-only System the place publishers invite more info choose advertisers to take part. They offer additional Handle around the standard of site visitors, and will be safer in comparison to open up ad exchanges. On the other hand, they may Restrict the scale and arrive at of promoting strategies.
买方可以控制在哪里展示自己的广告,在哪里不展示 自己的广告;还可以使用频次上限、投放速度和其他功能来精确地控制广告的投放。
This targeted strategy makes sure that the advert is becoming demonstrated to people who are most probably to have an interest while in the products, resulting in an increased chance of engagement and conversion. True-Time Bidding and Pricing
A major player from the ad exchange Room, furnishing a robust platform for serious-time bidding and inventory administration.
Cell advert exchanges, Conversely, leave potential buyers and sellers cost-free to barter specials for them selves while in the ad exchanges.